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     Sakichii Toyoda introduced the automated loom demonstrating his concept of Jidoka.      Kiichiro Toyoda left Toyoda Automated Loom Company to try his hand at the automotive industry and Toyota Motor Company, Ltd. was founded.      Following W.W.II Taichii Ohno developed the Toyota Production System.  This mass customization production system successfully retained the key mass production benefits while eliminating much of the associated wastes.  This system allowed Toyota to successfully serve the small and highly diverse Japanese automobile market of the time.
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